Case Studies
Boris Johnson: Back Boris for a greater London
Following Boris Johnson's succesful Mayoral bid, read some of the comments in the press about iNHouse PR.
Evening Standard 06/05/08
"Mr Johnson's campaign PR team - Bexley councillor Katie Perrior and fellow director Jo Tanner - were widely credited with preventing the gaffe-prone Mr Johnson from getting into hot water during the run-up to polling day. The pair, who run their own firm, will remain on call for the next couple of weeks until the new Mayor's media operation is up and running"
Sunday Times 04/05/08
"For his press team, Katie Perrior and her sidekick Jo Tanner, the most innocuous situations could pose alarming risks - such as the time Johnson was unexpectedly subjected to an inane "health and safety" lecture from a hotel manager as he prepared to give an interview. The old Boris would not have been able to resist a colourful and politically incorrect outburst. Under the stern glare of his PR people, the new Boris kept his mouth zipped."
Evening Standard 02/05/08
"Constantly at Mr Johnson's side were media strategists Jo Tanner and Katie Perrior, known as the Trinny and Susannah of political PRs. They had a full-time job keeping their man out of mischief and convincing the media he was a serious operator. The women, who have set up their own firm, iNHouse PR, are tough operators and quickly gained a reputation for dealing firmly with unfriendly media."
