Case Studies
Stockholm Network: Media Director
Stockholm Network, the highly respected umbrella body for 110 market-orientated think tanks across Europe took on iNHouse PR to fill an important role. They needed a media relations specialist they could regularly call on but also someone that the rest of their network would recognise.
After discussion with iNHouse PR, they decided to appoint Katie as their Media Director. This enables her to be easily identified as part of the network, but means in reality she is only called upon when needed for media advice. This not only reduces overheads for the organisation but creates a dedicated focus on media relations when it is needed.
Stockholm Network Founder Helen Disney said: "We really wanted media relations input at a senior level and this was the perfect solution all round. We have expertise on call whenever we need it and have held planning and media training sessions - all of which have been really valuable for my team. And that team now includes iNHouse PR, as their approach means you don't feel like you're employing an agency at all - just friendly, creative people who adapt to your style of working."
For more information on Stockholm Network, visit: www.stockholm-network.org
Contact: katie@inhouse-pr.co.uk
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