Message Development
Can you describe your organisation or campaign effectively in 30 seconds?
Given that for most people the answer is no, it is no surprise that the cornerstone of any campaign is getting the messaging right. The ability to effectively define what your stand for or your point of view requires thought, creativity and time. Our team will look at your existing materials, your marketplace, your audience and your strengths to determine how you can stand out.
Refining what you disseminate and focusing your efforts on communicating key messages will maximise your impact in your chosen market whether it be customers, the media or politicians.
You know what you do and you do it well - we just want to help you tell everyone else.
Constantly at Mr Johnson’s side were media strategists Jo Tanner and Katie Perrior, known as the Trinny and Susannah of political PRs. They had a full-time job keeping their man out of mischief and convincing the media he was a serious operator. The women, who have set up their own firm, iNHouse PR, are tough operators and quickly gained a reputation for dealing firmly with unfriendly media.
Evening Standard 02/05/08
