iNHouse PR Newsnews story archive... 18-06-2008 Policy Exchange appoint iNHouse PR to handle media relations 01-06-2008 iNHouse PR scoop magazine launch contract 12-05-2008 iNHouse PR launch iNHouse LONDON 02-05-2008 Boris Johnson wins Mayoral Contest 22-04-2008 The Sun backs Boris for Mayor of London 11-02-2008 Boris Johnson named CIPR President's Communicator of the Year 01-01-2008 iNHouse PR grows 28-09-2007 Boris appoints iNHouse PR for Mayoral Campaign 17-07-2007 iNHouse PR to represent Boris Johnson's campaign to be Mayor of London 12-04-2007 iNHouse to promote Montessori Centenary 10-01-2007 Diabetes UK use iNHouse to raise profile 24-11-2006 iNHouse PR appointed for Children of Peace charity launch 10-11-2006 iNHouse PR appointed by Dyslexia Action 06-10-2006 Women2Win at Party Conference 11-09-2006 iNHouse PR launches new website 24-08-2006 CTN Communications appoints iNHouse PR 01-06-2006 iNHouse PR appointed to represent Women2Win 18-04-2006 Stockholm Network appoints iNHouse PR

02-05-2008 Boris Johnson wins Mayoral Contest

Boris Johnson was today named as Mayor of London following an eight month campaign from the Conservative Party primary contest in September through to the London-wide election on May 1st.

Boris won with 1,168,738 first and second preference votes, compared with Ken Livingstone's 1,028,966 on a record turnout of 45%.

Boris Johnson fought a long and energetic campaign which saw him repeatedly in all of London's 32 boroughs promising change for the better. He built upon the Primary campaign where he set out his stall for a greater London and visited all of London's Boroughs within a 16-day whistlestop tour.

The campaign focused heavily on learning from the real experiences of Londoners and presenting solutions which would resonate with voters. Innovative campaigning techniques were used such as building up supporters via the BackBoris website, enlisting taxi drivers with BackBoris receipt books and an extensive media campaign which secured the support of The Sun, The News of The World, The Times, The Sunday Times, Daily Telegraph, Sunday Telegraph and Evening Standard.

iNHouse PR started working with Boris Johnson in July 2007 when he first announced he would be running for Mayor of London.

Read what the Evening Standard today said about the role of iNHouse PR during the Boris Johnson campaign:

"Constantly at Mr Johnson's side were media strategists Jo Tanner and Katie Perrior, known as the Trinny and Susannah of political PRs. They had a full-time job keeping their man out of mischief and convincing the media he was a serious operator. The women, who have set up their own firm, iNHouse PR, are tough operators and quickly gained a reputation for dealing firmly with unfriendly media."

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